What better way to kick off the site than with a little something about personality? It’s something we all have, it defines us, but it’s also something most people don’t know how to express. We all think we do when we’re teenagers, but that’s really just a bunch of recycled garbage.
Your personality is something you’re born with. It’s written in your genetic coding. It’s there, you just need to learn what it is and how to express it to the outside world. In the sense of being a designer, it’s something that our very worlds hinge on. What would Saul Bass or Paul Rand be without their personalities? You could see it shine through their works. Cleverness, humor, passion, guts…it’s all there. If you look at yourself, do you see any of those things? Do you feel like your work says any of that? It doesn’t really matter if you’re designing identities for the world’s largest corporations or web banners for a mom and pop shop the next town over; no matter what you do, your personality should shine through. But how do you manage this? How the hell do you make a web banner beam with personality? I’ll tell you how.